Communicating share plans

The challenge

Your department’s time and resources are at a premium, and maximising your share plan’s success can be demanding. Yet it’s crucial in helping your organisation overcome common workplace challenges, such as:

• Connection and engagement
• Inclusivity as part of your DE&I agenda
• Governance and ESG requirements
• Attraction and retention
• A volatile market with a shortage of labour
• Economic uncertainty and turbulence

Despite the exciting potential of share plans, many organisations struggle to make them accessible and meaningful within their wider reward offering.

It’s imperative to have a well-designed share plan, whether it’s all-employee or discretionary. It needs strong legal, tax and administration components. Having invested in all of this, engaging and educating your people is the final component – it’s key to unlocking your share plan’s full potential.

How we can help

We know your world. Our founder and account managers have extensive share plan experience, having worked in-house or for administrators.

They work closely with our creative communication experts. Together, we uniquely bridge the gap between your share plans and your people.

Our expertise saves you time, energy and budget. We understand the intricacies of all aspects of share plans, so we join the dots. Our content is technically accurate, we anticipate hurdles, and help problem-solve them.

We take your employees on a journey, engaging, educating and empowering them to make the decisions that are right for them.

How we do it

We tailor our approach to your specific requirements. Whether you’re launching a new plan, re-launching a plan, or changing platform, we create bespoke a communications plan. We can produce standalone assets, a project campaign and provide ongoing engagement, too.

We provide a consistent approach to share plan communications, looking at them holistically.

• Discovery, auditing and listening
• Strategy and planning
• Crafting narrative and branding
• Delivering communications assets
• Reviewing success

Whatever you need, you’ll have a dedicated share plan account manager and access to our communications strategist.

Our clients say

“When I started this role, I didn’t have any share plan experience whatsoever, so knowing that I could always reach out to you for trusted advice really has been valuable. You’ve all been a joy to work with and you always deliver to a high quality – that’s made the world of difference time and time again.”

Reward Project Lead, Kingfisher plc

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