Microsites and digital solutions

The power of microsites and digital solutions

Our world becomes increasingly digital, and our expectations evolve as new technologies emerge. We now expect to have information at their fingertips. Your employees have the same expectations of you.
You can use digital solutions to enhance your reward communication, or as the foundation for all your communications. Microsites and digital solutions can help you:

• Deliver a consistent message – particularly helpful if your people are spread across multiple locations
• Update information quickly and efficiently – as the single source of truth, employees know exactly what the situation is
• Personalise the information – modellers show employees exactly how your reward offering can impact their lives
• Track trends and behaviour using data – allowing you to adjust your communication so it lands better
• Reduce pressure on resources, such as HR teams and line managers – your digital solution is where your employees go for answers first.

How we add value

We’re experts at creating bespoke solutions that work for our clients and their people. Our developers work with our communications strategist to define and build the right product for each reward communication project. Our copywriters, designers and animators produce engaging content to bring the digital solution to life.

Working with you, we will:

• Determine what digital solutions would best enhance your reward communication campaign
• Create a user experience that is intuitive and meets your people’s needs
• Design an interface that is in line with your employer brand and reward strategy
• Support you beyond the launch to keep your digital solution up to date
• Create an overarching campaign that leads your employees to your digital solution, whether they’re online or not
• Measure the success of your digital solution, and analyse the statistics it provides, so you can continually improve your communications.

Offline employees can benefit from digital solutions too. There are always communication methods we can use to bring your online options to them.

What does this look like

Our clients have asked us to design and build:

• Microsites
• Online voting platforms
• Interactive calculators
• E-learning modules
• Mobile apps
• Email campaigns

Whatever your challenge, we create digital solutions that bring your rewards to life. We empower employees to find the information they need when they need it, giving them autonomy and improving your communication efficiencies.

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