Effective internal communication is the backbone of a connected, engaged, and productive workforce. Yet, many organisations struggle to craft messages that resonate across diverse teams.
This is where people insights become invaluable. Your business needs honest feedback from employees to thrive. Understand their preferences, behaviours and motivations to turn your internal communications into meaningful and impactful dialogues.
Gathering people insights
Use surveys, feedback tools, performance analytics, and even informal conversations to gather this information. These insights reveal how your employees consume information, what motivates them, and where communication gaps exist. In 2025, some of the most advanced and user-friendly tools include Qualtrix XM, SurveyMonkey and Culture Amp.
Tailoring messages for maximum impact
People insights will allow you to move away from generic, one-size-fits-all communication strategies. Personalised messages that align with employees’ roles, locations, and preferences improve engagement and comprehension. Think about including mobile-friendly updates or benefits recommendations for a specific demographic.
Driving engagement and productivity
Valuable insights help leaders address concerns proactively, recognise achievements meaningfully, and foster a more inclusive workplace culture. Regularly gathering and acting on feedback signals to your employees that their opinions matter, leading to higher morale and productivity.
Continuous improvement through data
Internal communication isn’t static. Regularly analysing people insights enables you to adapt your strategies as the workforce evolves. For example, you may realise that you need improve your benefits offering or provide financial education around your employee share plan to boost take-up rates. Tools like pulse surveys and sentiment analysis can track trends over time, helping you stay aligned with employee needs.
How we can help you
Your communications – both offline and online – should engage, educate and empower your colleagues to make informed decisions. They should inspire action and contribute to a smooth user journey. That’s what Eximia do best. Our combination of share plan and reward experts and creatives gives us a unique perspective and advantage. We’ll help you audit your current communications with a strategic approach, saving you time, internal resource and budget.
In today’s dynamic work environment, leveraging people insights is no longer optional – it’s essential. By tapping into this data, businesses can foster stronger connections and improve information flow.
Need support with your auditing? We’ll take a strategic approach, advising on the next steps for your total reward communications.
