Your financial education program around share plans and share ownership should cover a wide range of topics that cater to various levels of financial literacy.
The concept of an employee share plan may be new for some of your colleagues, so you need to address the specific needs and interests of your audience. One of our strategic focus areas is to educate and it requires time and effort to help your colleagues understand your share plan.
Engage, educate and empower
Eximia’s three-stage approach to effective communications is simple:
Engage – create awareness of your subject
Educate – build understanding around your subject
Empower – give them the tools to make decisions and take action
Our tried and tested method has helped our global clients achieve success with their share plan and reward communications. The education phase is essential to get your colleagues onboard – let’s explore how you can achieve this within your own organisation.
What to include in your financial education campaign
Here’s a high-level look some key topics you can include in your internal communications:
1. Introduction to share plans and share ownership
- What share plans are – explore the basics and why they are available to employees
- Share ownership – demystify the details of share ownership, bringing clarity to what share ownership is and the process to becoming a shareowner
2. Types of share plans
- Include all available plans; from all-employee and discretionary, to share awards and options.
- Deep dive into popular plans
3. Financial literacy fundamentals
- Investment concepts to give colleagues a clear understanding of the basics
- Stock market overview for colleagues who are new to stocks and shares
- Setting long-term financial goals, including retirement planning
4. Tax implications and tax planning
- Taxation of share plans and how this works for shareholders
- Strategies for tax planning so colleagues can be well-prepared ahead of tax deadlines
5. Investment strategies and risk management
- Investment strategies for shareholders to optimise returns while managing risk
- Risk management – including diversification, asset allocation and good tax management
6. Understanding market dynamics
- How stock markets operate and what influences share/stock prices
- Market cycles and economic indicators that impact stock markets
- Global market considerations that can affect a business
A financial education communication campaign can provide your colleagues with a comprehensive understanding of share plans and share ownership. This knowledge will empower them to make informed decisions about their participation in share plans and their broader financial planning. Remember to tailor the content to match the specific needs of your audience to maximise reach and engagement.
If you’re interested in our consultancy and strategy service, get in touch! We’d love to support your next campaign.
