Wondering how effective your internal communications have been this year? It may be time to conduct an employee communications audit. Let’s look at the benefits…
It’s been another busy year! The workplace landscape has continued to evolve, presenting new challenges and some big changes. Many of us are still working remotely and flexibly, AI in communications has seen rapid growth, and there’s been a surge in employee activism. It’s safe to say that effective communication has become more crucial than ever before.
As 2024 draws to a close, it’s time to think about the effectiveness of your total reward communications this year. Have you successfully shared the value of it? Have you explored creative communications or played it safe? Do your employees feel valued, appreciated and understood?
An internal audit can offer several benefits for your organisation. Transform these insights into actionable steps and set yourself up for success in 2025.
The benefits of an internal audit
Identifies strengths and weaknesses – including any major successes, communication gaps, or recurring issues.
Optimises resources – helps streamline efforts, reducing wasted time or resources.
Improves future communications – data-driven insights can guide future communication plans, ensuring they are more strategic, relevant, and impactful.
Strengthens company culture – aligning employees with the company’s mission, vision and values.
Supports change management – can assess the readiness and effectiveness of communications before periods of change.
It’s all in the planning
We’ve shared some useful tips on how to approach your internal audit, but here are a few extra things to remember!
Define objectives and scope – clarify the purpose of the audit and then define the scope. Which departments, communication channels, or specific aspects of communication will be audited? Depending on the size of your oragnisation, this could be a huge undertaking, so be realistic about what you want to achieve.
Compare with benchmarks – once you have your data, it’s a good idea to benchmark yourself against industry standards and best practice. It can help you identify where you could improve.
Monitor and adjust – don’t be scared to assess and adjust as you go. Regularly review communication metrics and solicit feedback to make ongoing improvements. This will put you steps ahead for your next audit.
Your 2025 roadmap
A comprehensive end-of-year internal audit will help improve communication effectiveness and contribute to overall organisational success. Remember that your communications will always need refining, so what better time to gain a fresh perspective and implement change than at the start of a new year?
Your internal audits should be done annually, so take a proactive approach and give yourself enough time each year to gather data and report on your findings.
Need support with your auditing? We’ll take a strategic approach, advising on the next steps for your total reward communications.
