Consultancy and strategy

The power of a great plan

Getting the most from a reward package requires your employees to understand it, appreciate it and interact with it. And that comes from taking your employees on a journey, with consistent, clear and engaging communication.

To drive continual engagement with your reward and encourage employee interaction, you need a great communications strategy that helps you deliver the right message, at the right time, in the right format.

A good total rewards communications strategy will show you:

• Who you need to reach and what makes them tick
• What your messages are
• When to deliver them
• How to use the right language and tone for your people
• Where to meet them to use the most effective mix of channels and formats
• Whether and how to align it with other key business messages.

How we add value

Our communications strategists are experts in reaching people at all levels of your organisation. So whether you’re launching a discretionary plan, or trying to increase pension engagement across your company, they’ll add value to your total reward by creating a bespoke communications strategy. And because they’ll work in tandem with your expert account manager, the whole process will be smooth, easy and accurate.

Our team have years of experience communicating complex messages to a range of employee audiences, from reward and share plans through to safety critical messages and governance information. We know how to meet your people where they are and take them on a journey towards understanding and valuing their rewards.

Working with you, we will:

• Carry out a full review of your current communications strategy, to discover what’s working and what can be improved.
• Understand your people, to ascertain what messages and formats they would engage with best.
• Develop a communications strategy, bespoke for your organisation and your people, that meets your objectives and aligns with your wider company mission and vision.
• Tailor your narrative and messaging to your specific audience demographics.
• Help you roll out your communications. Working with our copywriters, designers, animators and web developers, we create the communications materials and resources you need at every stage.
• For ongoing communications, we’ll measure the success of your strategy, and suggest ways to adapt it so it stays relevant, fresh and engaging.

What does this look like?

We work with clients across several industries, including:

• Retail
• Mining
• Food & beverages
• Scientific research
• Media

Whatever your challenge, let us do the hard work for you. We’ll create a communications strategy for your organisation that engages, inspires and delivers results.

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